The digital marketing industry is one of the fastest-growing industries in the world. Since the current market of digital marketing is booming, the demand for skilled workers is high. It has been estimated that by 2025, there will be an increase of more than 10 million jobs in this industry.
Canada is one of the most popular destinations for international students to study masters in digital marketing. The country offers a wide range of opportunities in this field, and if you are looking to study masters in digital marketing in Canada, you will find that there are plenty of options available to you in this blog.
Why Study Masters in Digital Marketing in Canada?
Canada is a melting pot of cultures from around the world. Canada welcomes immigrants from all around the world with open arms whether be it for employment purposes or educational purposes. In 2023, Canada’s visa approval rate was 58%, according to the report.
There are many countries around the world that offer courses for Masters in Digital Marketing. But Canada is one of the best places to study Masters in Digital Marketing because Canada has some of the best universities in the world, which means that it also has some of the best digital marketing programs. In addition to that, Canada ranks 6th place as the safest country in the world according to the Global Peace Index.
Some of the reasons to Study Masters in Digital Marketing in Canada are:
High Demand Job
The digital marketing industry has existed for over a decade and is growing at an exponential rate. The demand for digital marketing professionals and associated jobs is high as well. The demand will continue to rise as technology is only going to take over more and more aspects of our lives.
With the increasing number of internet users and the increasing number of online transactions that are happening every day, the job opportunity for digital marketing personnel is increasing with more high-paying jobs in Canada as businesses are starting to realize the importance of digital marketing.
Canada’s Investment in Digital Marketing
Canada is an emerging player in the global digital marketing industry. Canada has a thriving economy and a highly educated population. The Canadian government also invests heavily in research and development, which is reflected in the country’s high quality of life indices.
Canada’s investment in digital marketing can be seen through its government initiatives like Canada’s Digital Strategy and Canada 150 Digital Strategy, as well as through private sector initiatives such as Shopify, Hootsuite, and Wealthsimple.
Canada’s Education System
Canada’s education system is one of the best in the world. It has been ranked as number one for quality and for providing students with a good opportunity to succeed. Canada’s education system is not just about getting a degree. It is about giving students the opportunity to learn, grow, and have a fulfilling life.
Types of Masters in digital Marketing in Canada
Studying Masters in digital marketing in Canada is an excellent way to gain skills and knowledge in the field. These degrees can be taken online or on-campus, depending on the program. Some of the types of Masters of Digital Marketing in Canada are:
1. M.A in Digital Marketing in Canada
The Master of Arts in Digital Marketing in Canada is a program that focuses on the theory and practice of digital marketing, that will help equip students with the skills and knowledge to be a successful digital marketers. It is an innovative, flexible, and accredited program that the Canadian education system is good at.
This degree, Master of Arts in Digital Marketing in Canada teaches students how to use technology to create, manage and measure digital marketing campaigns. You will also learn how to develop strategies for social media marketing, search engine optimization, content marketing, and many more.
2. MSc. in Digital Marketing in Canada
The Master of Science in Digital Marketing in Canada is a graduate program that provides students with the necessary skills and knowledge to succeed in the fast-paced world of digital marketing.
This degree, Masters in Digital Marketing in Canada provides students with a strong understanding of marketing analytics, data mining, and how to create successful campaigns. It also allows them to specialize their studies by choosing from three different concentrations: e-commerce, social media, and branding. Upon graduation from this program, students will be able to apply for jobs as digital marketers or digital marketing managers at companies all over the world.
3. MBA in Digital Marketing in Canada
The Master of Business Administration in Digital Marketing in Canada is a graduate program that combines business and marketing expertise. The program includes courses in marketing strategy, brand management, digital marketing, social media marketing, and more.
The Master of Business Administration in Digital Marketing in Canada is designed to provide students with an opportunity to develop a deep understanding of the digital world while also developing their business skills. Students will learn how to analyze data and use it to create digital marketing strategies that drive business growth. The program also provides hands-on experience through workshops and internships with leading companies in the industry.
Top Universities for Digital Marketing Courses in Canada
Canada is one of the most developed countries when it comes to higher education and the digital marketing industry is booming there as well. Many Canadian universities offer Masters in Digital Marketing programs that are internationally recognized and ranked high on global lists.
Some of the Top Universities for Digital Marketing Courses in Canada, their courses, cost to study, and time duration for international students are
|S.No.||Universities||Courses Offered||Time Duration||Average Tuition Fee|
|1||University of British Columbia||MS in Digital Media||16 months||CAD $18,000 to CAD $22,000|
|2||York University||Post-Graduate Certificate in Digital & Content Marketing||8 months to 12 months.||CAD $10,000 to CAD $17,000|
|3||University of Saskatchewan||M.Sc. in Marketing||2 years||CAD $9,000 to CAD $15,000 per year|
|4||McMaster University||EMBA in Digital Transformation|
|CAD $80,000 to CAD $90,000|
|5||University of Waterloo||MS in Digital Experience Innovation AND MA in Experimental Digital Media/ Co-op||2 to 3 years||CAD $10,000 to CAD$14,000 AND CAD $22,000 to CAD $25,000 per year|
|6||Simon Fraser University||MS in Digital Media||16 months||CAD S70,000 to CAD $75,000|
|7||Laval University||MBA in Digital Marketing||2 years||CAD $13,000 to CAD $17,000 per year|
|8||York University||MS/MA in Digital Media||2 years||CAD $11,000 to CAD $14,000 per year|
|9||Ryerson University||Master of Digital Media||12-month||CAD $19,000 to CAD $25,000|
|10||Ontario Tech University||MSc in Digital Media||2 to 3 years||CAD $34,000 to CAD $38,000|
Learn more about Popular Cities With Top Universities And Colleges In Canada
Top Colleges for Digital Marketing Courses in Canada
The digital marketing industry is growing at a rapid pace. It is estimated that by 2025, the digital marketing industry will be worth over $200 billion. This is why there are many colleges in Canada that offer masters in digital marketing programs.
There are many colleges and universities in Canada that offer Masters in Digital Marketing in Canada programs. Some of these schools, their courses, time duration, and cost are
|S.No.||Top Colleges||Courses Offered||Duration||Average Tuition Fee|
|1||Lambton College||Ontario College Graduate Certificate in Marketing Management (co-op) – Digital Media||2 years||CAD $23,000 to CAD $28,000|
|2||Sheridan College Institute of Technology and Advanced Learning||Ontario College Graduate Certificate in Interactive Media Management||1 year||CAD $18,000 to CAD $23,000|
|3||Conestoga College||Ontario College Graduate Certificate in Interactive Media Management – Interaction Design||1 year||CAD $9,000 to CAD $13,000|
|4||Fanshawe College||Graduate Certificate in Interactive Media Specialist||1 year||CAD $12,000 to CAD $16,000|
|5||Centennial College of Applied Arts and Technology||Graduate Certificate in Interactive Media Management||1 year||CAD $18,000 to CAD $23,000|
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How to Apply for a Masters in Digital Marketing in Canada? Admission Requirements
In Canada, Masters in Digital Marketing admission requirements are usually university-specific. The program’s essential requirements, however, remain the same.
The complete list of criteria to Study Masters in Digital Marketing in Canada are:
Masters in Digital Marketing in Canada: Eligibility Requirement
The eligibility requirements to Study Digital Marketing in Canada are:
- A minimum B average in all subjects (GPA: 3.0 on a 4.3 scale or 73 to 76 percent)
- A Statement of Purpose (SOP)
- Clean medical and Police Report
- Letter of recommendation
- Work experience is recommended
Masters in Digital Marketing in Canada: English Language Proficiency Test
The English Language Proficiency Test (ELPT) is a test designed to measure the English language proficiency of non-native speakers. Although Canada is a bilingual country, IELTS or other equivalent English language proficiency test is required to study Masters in Digital Marketing in Canada.
Different Canadian universities and colleges have different threshold requirements to apply to Study Masters in Digital Marketing in Canada but an overall IELTS score of 7.0 is recommended.
You might want to know more about A Quick Overview On IELTS Requirement For Canada Student Visa
Masters in Digital Marketing in Canada: Documents Required
The documents required to Study Masters in Digital Marketing in Canada are:
- Application for Study Permit.
- Standardized test scores like IELTS (6.5 or equivalent), TOEFL, GMAT, GRE, etc.
- Proof of financial support.
- Valid passport.
- Two recently taken passport-size photographs
- Acceptance letter from the university/institution.
- Statement of Purpose
- Required Academic Documents
- Immigration Medical Examination (IME)
Career Opportunities after Masters in Digital Marketing in Canada
Digital marketing is a fast-paced industry and so are the careers available in this field. With the rise of new technologies, new job opportunities arise. Some of the career opportunities after Masters in Digital Marketing in Canada are:
Executive/Specialist in Search Engine Optimization (SEO)
The digital marketing industry is one of the most competitive industries. With such an emphasis on online content and marketing, there is a lot of demand for people who know how to produce high-quality content that will help their company rank higher in search engines. And an individual with a Masters in Digital Marketing and specialization in Search Engine Optimization has many career opportunities in Canada.
In Canada, the SEO specialist salary in Canada ranges from CAD $53,800 per year, with experience and skill increasing the salary to CAD $75,000 per year.
A content strategist/writer is responsible for generating engaging, high-quality content that will help the company achieve its goals. It is important to note that a content writer will not only generate texts but also videos, images, and other types of media. The scope of work for a content writer can vary depending on the type of company they are working with.
A strategist/content writer’s average yearly salary in Canada is CAD $46,000, with experience earning up to CAD $110,000.
A professional blogger is an individual who blogs as a profession. They write blog posts related to the topics that they are knowledgeable about.
The average blogger’s income in Canada ranges from CAD $50,000 to CAD $80,000 per year, with most experienced pros making up to CAD $150,000.
Social Media Specialist
Social Media Specialists are responsible for developing content that can be shared on various platforms such as Facebook and Twitter. They also handle the social media accounts of the company and post updates as per instructions from senior management.
The average annual salary for a social media strategist in Canada is CAD $60,000, with the potential to climb to CAD $87,000 with experience.
Digital Marketing Analyst
As the digital marketing industry is growing, there are more and more job opportunities for those who are well-versed in the field.
Digital Marketing Analysts provide recommendations to companies on how they can improve their marketing efforts. They also analyze data from various sources such as social media, search engine optimization, email marketing, and other forms of advertising.
A Digital Marketing Analyst’s annual salary in Canada ranges from CAD $55,000 to CAD $80,000, with the potential to earn more based on skill sets.
Digital marketing is the future of marketing, and a digital brand manager is someone who helps to create a company’s digital footprint. They oversee all aspects of the company’s online presence, from its website to its social media channels. And their demand is expected to grow by 20% in the next few years.
In Canada, a Brand Manager’s annual salary ranges from CAD $48,000 to CAD $121,000.
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Digital marketing is an industry that is continuously evolving and changing. The demand for digital marketing professionals is high and will continue to grow as more businesses realize the importance of online presence. And Canada’s social, economic, cultural, political, etc. factors only encourage more and more students from different countries all around the world including Nepal to further study in Canada.
And our counselors at Cic Education Hub are always here to assist you throughout your application process, which contains picking the right university according to your chosen field of interest, writing an SOP, LOR, observed by the visa process, scholarships, and accommodation facilities.
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FAQs on Study Masters in Digital Marketing in Canada:
When applying for Masters in Digital Marketing in Canada, international students can apply for a variety of university-specific or country-specific scholarships.
Canada houses some of the most well-reputed colleges and universities around the world. Some of the top colleges/universities to study Masters in Digital Marketing in Canada are:
– University of British Columbia
– University of Saskatchewan
– McMaster University
– Lambton College
– Sheridan College Institute of Technology and Advanced Learning
– Conestoga College
– Fanshawe College
Canada is the best destination to study masters in digital marketing economically as it is most affordable, culturally as it is considered a melting pot of various cultures, politically as it has political stability, security as it is one of the safest countries in the world.
Digital marketing is the future of marketing and is an ever-growing market so new job designations are created every day to meet the new needs. Some of the popular current career options after study masters in Digital Marketing in Canada are content writer/ strategist, digital marketing analyst, brand manager, SEO executive, social media specialist, digital marketer, etc.
Although Canada is a bilingual country, IELTS or other equivalent English language proficiency test is required to study Masters in Digital Marketing in Canada.
Different Canadian universities and colleges have different threshold requirements to apply to Study Masters in Digital Marketing in Canada so an overall IELTS score of 7.0 is recommended
Check Your Eligibility